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Coca-Cola’s gift to Typhoon Haiyan victims

Just when sales and marketing strategies are expected to skyrocket this Christmas season, the world’s leading beverage company dares to withdraw from the competition.

Coca-Cola lets its iconic polar bears take a break from all their usual holiday engagements, as the company decides to temporarily suspend its advertising campaign for a very noble reason. All the money allocated for this season’s advertising campaign will be given as assisting funds for the rebuilding efforts of the Typhoon Haiyan victims in the Philippines.

Coca-Cola releases a statement last Tuesday reading, “Any committed advertising space will be redirected to the relief and rebuilding efforts for the people in Visayas,.”

Coca-Cola has donated over 2.5 million dollars in cash, almost $600,000 in bottled water and an additional $1 million through the American National Red Cross since November 18.

Coca-Cola FEMSA Asia Division Director Juan Ramon Felix says that the company has a long-standing commitment to extend aid to their affected associates and their families, as well as for the local communities. Felix adds that they will ensure the continuous provision of support to the victims through this difficult time.

The global company sells roughly about 1.8 billion bottles a day, thanks to its popularity in developing countries like the Philippines. Coca-Cola’s decision to be of help in rebuilding the lives of the Typhoon Haiyan victims carries out an utmost exhibition of social responsibility, which in turn creates a situation where rewards are beyond what any advertising campaign can achieve. Coca-Cola, above all, reminds the people of the value of giving back this Christmas season.
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