Jin Soon

Known for her elegant simplicity, Jin Soon Choi is one of the most influential nail artists in the industry. Born in Korea, Jin moved to New York City in 1991 and quickly built a reputation as a rising freelance nail artist. Her early experiences manicuring at salons - where the pace was fast and there was little time spent with each client - inspired her to go out on her own and offer more personalized, one-on-one services. She earned the nickname "Bicycle Jin" as she biked to and from her clients' apartments on her trusty 10-speed. Jin earned a loyal following as the go-to manicurist of top editors, photographers, designers and celebrities. Crowned the "Nail Guru" by The New York Times Magazine. In 1999, she opened her first Hand and Foot Spa in the East Village. The success of the 300 square-foot spa led to 3 more locations: one in the West Village, where neighborhood regular Sarah Jessica Parker was the first client, another on the Upper East Side, and the newest in Tribeca.