Pure Fashion & Beauty

At Pure Fashion & Beauty, we're helping women show off all that makes them beautiful. With 20,000 square feet of clothing, shoes, wigs, and makeup, a look worthy of the runway is well within reach. We've made it our mission to carry the products you use every day, no matter what kind of hair you have -- all at the lowest prices in the Windy City. Our friendly staff are passionate about helping you feel transformed inside and out -- that's why we go above and beyond to help you find a product that will revolutionize your routine. Take the first step towards your new look and come see us.