Amato Automotive Group

The evolution of the Amato Automotive Group began in the Chicago area where Mr. John Amato Sr. owned and operated a very successful, Ford Dealership. In 1961, he sold that dealership and purchased what would become Southgate Ford on Milwaukee's South Side. By the mid-1970's, Mr. Amato had built Southgate Ford into one of Wisconsin's largest and most respected Ford Dealerships. Still, his longtime dream was to own and operate an Oldsmobile Franchise. That dream came true in 1980, when Mr. Amato purchased an Oldsmobile Franchise from the Krause family. John Amato Oldsmobile, Inc. came into being at 7793 West Appleton Avenue, on Milwaukee's Northwest Side. Amato Oldsmobile, like his other dealerships was soon recognized as one of the consistent leaders - not only in sales, but also in service and overall customer satisfaction. By 1984, Amato Oldsmobile was outgrowing its location. Mr. Amato purchased a seven-acre parcel on North 76th Street in Milwaukee. In July of 1986, the hammers began ringing, and Wisconsin's most modern Oldsmobile facility grew out of an empty field.