BASE

BASE has emerged as much regarded voice in the world of lifestyle retailing. Blurring the boundaries between Art and Commerce, BASE has become synonymous with a certain curiosity about life, a Tribe, a resource for the savvy shopper (and hopelessly hip) and - with an increasing portfolio of hotel stores - an essential outpost for the discerning nomad. BASE IDEAS is the consultancy arm of BASE with a client list that includes Morgans Hotel Group, Ian Schrager, PUBLIC hotels and EDITION.