It started in 2002 in the Springfield, Missouri. Two young hip hop fans were trying to find a reputable place to get some hip hop clothing and jewelry to sport when going out on the town. They didn't have a lot of money to spend on bracelets or watches but they still wanted to look sharp! No matter how hard they looked they couldn't find a place that had low prices, great customer service and fast shipping. Thats how their store in the Battlefield Mall in Springfield, Missouri in was started in 2004, leading inevitable into the birth of this website 417eyecandy.com.