Generales & Generales

We are a second generation family owned business. Both Peter and Sylvia Generales are Toluca Lake natives with a long history. They love their community as much as they love creating fascinating one of a kind pieces of jewelry. They are constantly on the outlook for new gem materials worldwide. Our mission statement is simple, since 1969, our family owned business has been providing fine custom made jewelry with reliable and courteous service. Our services include jewelry repair, watch repair and appraisal service. We are committed to adhering to the highest standards of quality and integrity, as we are members of the Gemological Institute of America (GIA), American Gem Trade Association (AGTA), Jewelers Board of Trade (JBT), Jewelers of America (JA), and the Jewelers Vigilance Committee (JVC) and the National Association of Jewelry Appraisers (NAJA).