Loretta's Intimates

In 1983 legendary, Loretta Crowell, began so she could get off the road where she trained ladies undergarment fitters in department stores and specialty stores across the US. In 1998 Karen Fritts, Loretta's daughter in law took over and has rebranded the store as the best lingerie store in all of the Dallas/Fort Worth metro area. In 2022 Loretta's Intimates was purchased by Austin lingerie company Petticoat Fair. With this acquisition comes a plethora of new brands, sizes, swimwear and sleepwear for everyone!