Pour

Pour opened in 2006 at the corner of W. 75th St. & Amsterdam Avenue on Manhattan’s Upper West Side.We’re guided by a set of basic principles:

—Consumers want an easy and enjoyable, versus overwhelming and stuffy, wine purchasing experience.A wine shop should be oriented the way wine consumers think; not the way the wine industry thinks.

—Ensuring everyday value should be a priority, so wine can be a daily part of life’s pleasures.A focus on unique wines & spirits not found just anywhere, giving customers a sense of discovery.

—Staff should constantly educate customers so they feel more comfortable in making their own wine and spirits purchasing decisions.In a nutshell, making the wine buying process fun, interesting and intriguing again is our goal.