Primo's Modern Mexican

The idea of Primo's Mexican Restaurant was born with the vision of three "primos" (cousins) who wanted to reawaken their family's recipes and bring back the taste of their family's delicious Mexican dishes. It all started with their Great Grandparents Luis and Carmen Rocha who were immigrants from Mexico and settled in Council Bluffs, Iowa. They lived in a part that was referred to as the "South End". The Rocha family was large and it was typical to have family gatherings and celebrations and with these gatherings came home cooked Mexican food, which everyone raved about. In the late 50's, the Rocha's son, Johnny and his wife Lupe converted a small house into the first family restaurant called The Taco House. Over the years, The Taco House created wonderfully delicious food and great memories. The Taco House later closed its doors in the late 80's.
This history of delicious Mexican food was recreated in 2010 when Primo's Mexican Restaurant was founded and brought to life. The 4th generation of the Rocha family brought an idea to reality and now the family and their passion for delicious Mexican food lives on.