The White Gown

The White Gown is a private full service bridal boutique with a uniquely curated gown collection to fit an inclusive range of styles and budgets. We are located in an intimate loft in Soho in NYC and we specialize in personal attention. Your time in one of our comfortable, spacious dressing rooms is curated and tailored to your personal style: simple and elegant, sophisticated and glamorous, or somewhere in between. Our special day is anytime you visit. Please be sure to check out our designers and gowns on our website. We look forward to seeing you in the salon very soon!